Mid-thought: price isn't about the number. It's about the comparison.
When you offer a British IPTV subscription at £12/month with no context, customers judge that number against nothing. They think "is this worth £12?" Some say yes. Many say no.
But when you offer three plans — Basic £8, Standard £12, Premium £18 — suddenly the £12 plan looks reasonable. Not because it changed. Because the £18 plan exists. That's price anchoring.
Your IPTV Reseller Panel almost certainly supports multiple subscription tiers. Most resellers list one price. They're leaving money and retention on the table.
Here's the thing — price anchoring works even if 90% of customers choose the middle plan. That's the point. The expensive plan makes the middle plan feel affordable. The cheap plan makes the middle plan feel premium.
In most cases, resellers are afraid of offering higher-priced tiers because they think no one will buy them. Someone will. Not many. But the tier doesn't need many buyers. It just needs to exist.
What actually works is a three-tier structure: Basic (1 connection, 720p, 30 channels), Standard (2 connections, 1080p, all UK channels), Premium (4 connections, 4K where available, all channels + VOD).
One real-world scenario: a reseller in Bristol had one plan at £10. He added two additional tiers using his IPTV Reseller Panel. He expected most customers to stay at £10. Instead, 40% chose the £15 Standard plan. 5% chose the £22 Premium plan. His average revenue per user increased 28%. His retention increased because customers felt they had chosen the "right" plan for their needs.
The pattern that keeps showing up is that resellers compete on price when they should compete on perceived value. Multiple tiers give customers a sense of control. They choose what fits. They feel smart. They stay longer.
Your British IPTV service is worth more than you think. Let price anchoring prove it.